<p><span style="font-size: small;"><span class="content"> <p>When AMD was launching the 5700 series last year, I asked AMD whether they were concerned about the pricing gap between the 5700 series and the 5800 series. The MSRP on the 5770 was $159, the MSRP on the 5850 was $259 - there was a $100 price gap, cutting right through the $200 sweet spot. AMD said they weren&rsquo;t concerned, citing the fact that there were still products like the 4890 to cover that gap.</p> </span></span></p> <p><span class="content"> <p><span style="font-size: small;">Things have changed since then. AMD hasn&rsquo;t been getting quite the yield they were hoping for from TSMC&rsquo;s 40nm process. Meanwhile a lack of pricing competition from NVIDIA has lead everyone in the chain to do some profit-taking that rarely gets to occur. The 5850 is now a $300 card, and the 5770 hovers between $160 and $170. That pricing gap that was $100 has become $130-$140. AMD has a hole.</span></p> <p><span style="font-size: small;">Today they&rsquo;re going to try to plug that hole with the Radeon HD 5830, the third and lowest member of the Cypress/5800 family.</span></p> <p><span style="font-size: small;"><a target="_blank" href="http://www.anandtech.com/video/showdoc.aspx?i=3750">Read more...</a><br /> </span></p> </span></p>