A very smart man once told me that absolute performance doesn’t matter, it’s performance at a given price point that makes a product successful. While AMD hasn’t held the absolute performance crown for several years now, that doesn’t mean the company’s products haven’t been successful.

During the days of the original Phenom, AMD started the trend of offering more cores than Intel at a given price point. Intel had the Core 2 Duo, AMD responded with the triple core Phenom X3. As AMD’s products got more competitive, the more-for-less approach didn’t change. Today AMD will sell you three or four cores for the price of two from Intel.

In some situations, this works to AMD’s benefit. The Athlon II X3 and X4 deliver better performance in highly threaded applications than the Intel alternatives. While Intel has better performance per clock, you can’t argue with more cores/threads for applications that can use them.

When Intel announced its first 6-core desktop processor, the Core i7 980X at $999, we knew a cheaper AMD alternative was coming. Today we get that alternative, this is the Phenom II X6 based on AMD’s new Thuban core

It’s still a 45nm chip but thanks to architecture and process tweaks, the new Phenom II X6 still fits in the same power envelope as last year’s Phenom II X4 processors: 125W.

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