<p style="box-sizing: border-box; margin: 13px 0px; padding: 0px; border: 0px; font-family: Arimo, sans-serif; font-size: 14px; line-height: 21px; vertical-align: baseline; color: rgb(68, 68, 68); -webkit-text-stroke-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 1px; background-color: rgb(246, 246, 246);"><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">With the launch of AMD&rsquo;s&nbsp;Radeon R9 290X&nbsp;less than 2 weeks ago, the video card marketplace has become very active very quickly. The 290X not only reasserted AMD&rsquo;s right to fight for the video card performance crown, but in doing so it has triggered an avalanche of pricing and positioning changes that have affected both NVIDIA and AMD.</span></span></p> <p style="box-sizing: border-box; margin: 13px 0px; padding: 0px; border: 0px; font-family: Arimo, sans-serif; font-size: 14px; line-height: 21px; vertical-align: baseline; color: rgb(68, 68, 68); -webkit-text-stroke-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 1px; background-color: rgb(246, 246, 246);"><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">NVIDIA for their part cut the price of the GTX 780 and GTX 770 to $500 and $330 respectively, repositioning the cards and giving them their first official price cuts since their spring launches. Meanwhile AMD has also made some changes, and although 290X is unaffected for the moment, 290 was affected before it even launched, receiving an arguably significant specification adjustment. Consequently with GTX 780&rsquo;s price cut being NVIDIA&rsquo;s counter to 290X, 290 has gone from just being a lower tier Hawaii card to also being AMD&rsquo;s counter-counter, and in the process has become a somewhat different card than what it was going to be just one week ago.</span></span></p> <p style="box-sizing: border-box; margin: 13px 0px; padding: 0px; border: 0px; font-family: Arimo, sans-serif; font-size: 14px; line-height: 21px; vertical-align: baseline; color: rgb(68, 68, 68); -webkit-text-stroke-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 1px; background-color: rgb(246, 246, 246);"><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">But before we get ahead of ourselves, let&rsquo;s start at the beginning. With the successful launch of the 290X behind them, and the equally successful launch of their new flagship GPU Hawaii, AMD is ready to make their next move. Launching today will be the Radeon R9 290, the obligatory lower-tier part for AMD&rsquo;s new flagship lineup. Making the usual tradeoffs for a lower-tier part, AMD is cutting down on both the number of functional units and the clockspeeds, the typical methods for die harvesting, in exchange for a lower price. Now officially AMD has not announced the Radeon R9 290 in advance, but with listings for it having already gone up&nbsp;</span></span><a href="http://www.anandtech.com/show/7457/the-radeon-r9-290x-review/20" style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; outline: 0px; text-decoration: none; color: rgb(204, 9, 47);"><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">on the same day as the 290X</span></span></a><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">, it&rsquo;s something that everyone has been expecting.</span></span></p> <p style="box-sizing: border-box; margin: 13px 0px; padding: 0px; border: 0px; font-family: Arimo, sans-serif; font-size: 14px; line-height: 21px; vertical-align: baseline; color: rgb(68, 68, 68); -webkit-text-stroke-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 1px; background-color: rgb(246, 246, 246);"><span style="font-size: small;"><span style="color: rgb(0, 0, 0);">As always we&rsquo;ll offer a full breakdown of performance and other attributes in the following pages, but before we even begin with that we want to point out that the 290 is going to be one of AMD&rsquo;s most controversial and/or hotly debated launches in at least a couple of years. The merits of 290X were already hotly debated in some gaming circles for its noise relative to its performance and competition, and unfortunately 290 is going to be significantly worse in that respect. We&rsquo;ll have a full rundown in the following pages, but in a nutshell AMD has thrown caution into the wind in the name of maximizing performance.</span></span></p> <p style="box-sizing: border-box; margin: 13px 0px; padding: 0px; border: 0px; font-family: Arimo, sans-serif; font-size: 14px; line-height: 21px; vertical-align: baseline; color: rgb(68, 68, 68); -webkit-text-stroke-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 1px; background-color: rgb(246, 246, 246);"><a href="http://www.anandtech.com/show/7481/the-amd-radeon-r9-290-review" target="_blank">Read more...</a></p>