In 2009-2010, AMD launched the entire 4 chip Evergreen series in 6 months. By previous standards this was a quick pace for a new design, especially since AMD had not previously attempted a 4 chip launch in such a manner. Now in 2012 AMD’s Southern Islands team is hard at work at wrapping up their own launch with new aspirations on quickness. Evergreen may have launched 4 chips in 6 months, but this month AMD will be completing the 3 chip Southern Islands launch in half the time – 3 chips in a mere 3 months.
To that end today AMD is taking the wraps off the final piece of the Southern Islands puzzle: Pitcairn. The middle child of the family, it will be the basis of AMD’s $250+ enthusiast segment Radeon HD 7800 series. We’ve seen AMD capture the high-end with the 7900 series and struggle to control the mainstream market with the 7700 series, but how does the 7800 series fare amidst AMD’s lead in deploying 28nm GPUs ?