There are only a handful of metrics by which 2009 didn’t end as a successful year for AMD. With the launch of the Radeon HD 5800 series in September of that year AMD got a significant and unusually long-standing jump on the competition. By being the first company to transition a high-end GPU to TSMC’s 40nm process they were able to bring about the next generation of faster and cheaper video cards, quickly delivering better performance at better prices than their 55nm predecessors and competitors alike. At the same time they were the first company to produce a GPU for the new DirectX 11 standard, giving them access to a number of new features, a degree of future proofness, and good will with developers eager to get their hands on DX11 hardware.

Ultimately AMD held the high-end market for over 6 months until NVIDIA was able to counter back with the Fermi based GTX 400 series. Though it’s not unprecedented for a company to rule the high-end market for many months at a time, it’s normally in the face of slower but similar cards from the competition – to stand alone is far more rare. This is not to say that it was easy for AMD, as TSMC’s 40nm production woes kept AMD from fully capitalizing on their advantages until 2010. But even with 40nm GPUs in short supply, it was clearly a good year for AMD.

Now in the twilight of the year 2010, the landscape has once again shifted. NVIDIA did deliver the GTX 400 series, and then they delivered the GTX 500 series, once more displacing AMD from the high-end market as NVIDIA’s build’em big strategy is apt to do. In October we saw AMD reassert themselves in the mid-range market with the Radeon HD 6800 series, delivering performance close to the 5800 series for lower prices and at a greater power efficiency, and provoking a price war that quickly lead to NVIDIA dropping GTX 460 prices. With the delivery of the 6800 series, the stage has been set for AMD’s return to the high-end market with the launch of the Radeon HD 6900 series.

Launching today are the Radeon HD 6970 and Radeon HD 6950, utilizing AMD’s new Cayman GPU. Born from the ashes of TSMC’s canceled 32nm node, Cayman is the biggest change to AMD’s GPU microarchitecture since the original Radeon HD 2900. Just because AMD doesn’t have a new node to work with this year doesn’t mean they haven’t been hard at work, and as we’ll see Cayman and the 6900 series will brings that hard work to the table. So without further ado, let’s dive in to the Radeon HD 6900 series.

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