I haven’t had an official product briefing with VIA in years. The last time I met with a representative from the company was two years ago outside of IDF in San Francisco. Before then, it was probably around 4 years.
VIA was the first casualty of integration in the PC space. Today we’re all talking about moving graphics onto the processor die, but a few years ago we were having similar discussions about moving the memory controller and north bridge on die. As a manufacturer of chipsets (north and south bridges) for CPUs, VIA lost relevance in the x86 CPU market as the need for a third party chipset maker faded.
VIA’s recent visit to me in Raleigh, NC had two purposes according to the company. One, to remind me that VIA was still around and to give me some face to face time with a VIA representative (appreciated). And two, to showcase VIA’s dual-core Nano platform and brand new integrated graphics chipset (intriguing).
For those of you who don’t know, Nano is VIA’s answer to Atom, except it came along long before Atom did. Just like Atom, Nano was designed in Texas but by VIA’s Centaur team - a microprocessor company it acquired several years back. Centaur’s speciality was low power microarchitectures, and Nano is exactly that.